"We wanted everything to be very tactile and springy," he told TechRadar after Home was announced. You can't really go wrong with photos you'd otherwise view surrounded by black boxes now spilling into every corner of your screen.īy holding an image down, users can bring the image into full view - it will shrink but you'll get to see the whole picture, not just the zoomed in part that shows up on your homescreen.Īdam Mosseri, director of product at Facebook and lead designer of Home, said that the idea behind Home was to let users reach out and touch an icon on your screen to make something happen - swipe a story, press a photo, etc.
On the surface, Cover Feed is very well designed and aesthetically spot-on. Zuckerberg called the home screen "the soul of your phone," and Facebook clearly put its top designers to task to create one that's simple and lovely. Chat Heads, which we'll break down in a bit, is a way to keep your FB buddies with you no matter what you're doing on your device. Cover Feed takes over a phone's lock and home screens with a steady stream of Facebook updates coming from your friends. The two biggest components of Home are Cover Feed and Chat Heads. were keen to point out Home's potential for tablets, which will come to fruition at a later date. We got to check it out on both a First and a Samsung Galaxy S3, though Zuckerberg and Co. Home doesn't just bring you to Facebook, it turns your device into a Facebook-content blasting machine. See what it can do for your business and try these ads today.No need to swipe or do another gesture to see Cover Feed content Being able to show ads on Messenger has made it a very powerful marketing tool, especially considering the amount of users who interact with Messenger on a daily basis. Please note that this targeting option is not available to all advertisers today however, it will be available to all ad accounts soon, so stay tuned!įacebook Messenger ads are an incredible opportunity for marketers interested in leveraging the targeting capabilities of Facebook Ads to drive even more conversions.
If you are selecting placements manually, then the option will appear under Platforms > Messenger > Home. If you have selected “Automatic Placements” for the ad sets in your website conversions or traffic objective campaigns, then you are already opted-in to deliver Home Screen Messenger ads. How to Set Up Messenger Home Screen Adsĭelivering to the Home Screen Messenger inventory is straightforward. With these ads, you can increase the delivery of your strongest performing ads to the target audiences you’ve already identified and built in your Facebook Ads account.
This ad format, which is in many ways more traditional than what was previously offered in Messenger, opens the door for advertisers who have seen success driving website conversions on Facebook and Instagram.
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